Solid research is the only way to cut through the chatter about identifying and prioritizing influencers for word-of-mouth marketing and other forms of influencer marketing. Mike Gotta (Burton Group / Gartner ) points out a just such a study, from the pharma industry. I like this study because it focuses on finding the hidden opinion leaders who drive the first … Read More
Supernova 2009 – recaps, photos
The Supernova 2009 forum was a worthwhile and compelling event on many levels: the mix of conversations, research, debates, and passionate and intelligent people — all from so many different facets of business, academia, R&D, media, law, government, finance. Thanks so much to Kevin Werbach and Jeanne Logozzo of Supernova, the Wharton School, and the sponsors for organizing and hosting … Read More