The high tech industry analysts aren’t making much headway among the SMB decision-makers, according to this week’s Sage Market Pulse from Chadwick Martin Bailey. In this survey, independent consultants and colleagues lead all other types of external advisors on IT needs and solutions. You can see that SMB decision-makers are a smart bunch. They set up a well-balanced decision ecosystem … Read More
Executive Relations: Building Effective Analyst Advisory Councils
Advisory Councils are one of the most effective venues for building strategic relationships between leading industry analysts and vendor executives. According to Rob Enderle, one factor that determines the effectiveness of analyst advisory councils is the degree of goal orientation and planning. Councils that are effective tend to have clear, concise goals that are collaboratively set with both the host … Read More