Silicon Valley influencer relations – join Richard Edelman on March 1st

BarbaraAnalyst relations, B2B, Branding, Consumer markets, Events, influence, Influencer marketing, influencer relations, marketing, Measurement, Public relations, Research, social media

If you work in influencer relations in Silicon Valley, you want to be at the Churchill Club this Monday March 1st for an evening event featuring John Byrne, Richard Edelman, Paul Bergevin, Peter Diamandis and Frank Shaw. The event comes on the heels of the 2010 Edelman Trust Barometer, a global opinion leaders study mentioned in my last post. The Trust … Read More

Influencer programs and building public trust

Barbarainfluencer program

Influencer programs can be a lever for building and sustaining trust. How well this works depends largely on how we enable influencers to build and convey trust in our brands. This is especially true given the global economic climate. We know that influencers are trusted advisors. The question is, how are we enabling them to develop and convey trust in … Read More