Seth Godin recently pointed out the benefit of focusing on just one thing — being a “wallah” — as opposed to trying to do a little bit of everything. Being a wallah means focusing on excelling in one particular area of business. That strikes a chord with me and the evolution I see for analyst relations within tech marketing. Today, … Read More
Measuring up while the chips are down
It’s easy to get caught up in what to say, how to say it — even how many characters to say it in — and completely lose sight of the simple truth that our words are just words, unless they’re backed by actions. This is certainly not a new idea. However, it’s being expressed by lots of different people right … Read More
Influencer marketing classics: Seth Godin at TED 2003
Labor Day is a good time to reflect on why you insist on thwarting the best marketers in the nation. You do it every time you tune out those repetitive, interrupt-driven mass marketing ads. And, you’re not alone. You’re a walking case study of why mass marketing doesn’t work as well as it used to. Seth Godin explained it really … Read More