Updating analyst relations to support new research-focused influencers

BarbaraAnalyst relations, analysts, Influencer engagement, influencer relations, Research

The web has revolutionized the media and research businesses. Freely available and low-cost research is gaining stature as a viable alternative to higher-priced analyst research. Those who publish so-called “good enough” research are becoming trusted influencers in their own right. Plus, maturing web search services make it easier to find premium and sponsored research stored on the web in a … Read More