Hope to see you Thursday @ “Influencers to Advocates”, our Think Influence video event

BarbaraEvents, influence, Influencer marketing, influencer relations

Don’t miss the first Think Influence event of 2011! Our members voted for an event on who is an influencer and how do you attract them. Here it is! Featuring: Don Bulmer, VP, Influencer Relations, SAP Mike Fauscette, GVP, Software Business Solutions, IDC Guy Kawasaki, Co-Founder of Alltop and author of the newly released book, Enchantment Moderated by Barbara French, … Read More

Register for the Think Influence panel: Influencers to Advocates

BarbaraEvents, influence, Influencer marketing, influencer relations, social media, Tekrati

Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage … Read More

Marketing job: Influencer50 is hiring

BarbaraInfluencer marketing

Interested in working at an influencer marketing company? Good news – Influencer50 Inc. is hiring. The company is recruiting for a marketing manager to be based in the San Francisco office. They’re looking for an experienced marketing professional to manage one-to-one marketing outreach, influencer engagement programs for clients, and Influencer50’s online content. It’s a mid-senior level position suited for candidates … Read More

Don’t miss Marketing Is Broken, Influencers Can Fix It on May 20 in San Francisco

BarbaraInfluencer engagement, Influencer identification, Influencer marketing, influencer program, influencer relations

Please join us for what promises to be a lively discussion about what’s wrong with marketing and how an influencer program can fix it. On May 20th, we are hosting a reception and presentation on influencer marketing at the Commonwealth Club in San Francisco. Check out the details below. We’ve reserved complimentary tickets so email me (barbara.french@influencer50.com) or any of … Read More

East meets west

Barbaraoff topic

Caught this around the corner from our Montgomery St office this morning. That’s the historic Wells Fargo stagecoach outside one of our favorite local eateries. It’s not all doom and gloom in the financial district. Special thanks to my colleague Jose for the photo.