Transparency and agency-placed content on UGC sites

Barbarainfluence, Influencer marketing, Public relations, social media

Transparency is one of the words that has become a victim of Web 2.0.  Everyone has their own idea of what transparency means in social media, and what constitutes embracing transparency.  A good example: the recent MobileCrunch expose on Reverb Communications and the Apple App Store. The plot is simple enough:  an integrated PR-marketing agency has paid staff (whether employees … Read More