There are few bona fide analysts of the analysts. Outsell has figured prominently in this small group for many years. What gives Outsell its chops? The company has published a landmark report on the industry analyst business for many years. The report has become a valuable resource for those in the analyst business as well as those who partner with analyst firms, purchase content from the … Read More
Outsell: Syndicated Research Is Alive and Well
If you’ve adopted the position that industry research models are completely broken and no one wants to access a library of research reports anymore, you might want to read the July 13 post about MarketResearch.com acquiring MindBranch at Outsell Now, the Outsell, Inc. corporate blog. According to the post — and this is written by analysts focused on the information … Read More
What’s ahead for the IT Industry Analysts: Analyst Spotlight teleconference, Jan. 20
Tekrati(TM) and Sam Whitmore’s Media Survey(SM) will be hosting a teleconference on January 20 featuring Louise Garnett, vice president & lead analyst for Outsell Inc., who will discuss major trends in the IT industry analyst community, such as the Gartner/Meta merger, and implications for analyst relations and public relations professionals. The live interview will examine what’s in store for the … Read More