Anatomy of Effective Analyst Relations Newsletters

BarbaraAnalyst relations

Industry analysts are not your typical audience. Take a quick tour of the body parts and vital signs of an effective analyst relations newsletter program. DNA: Real Audience Know your audience. An analyst newsletter is not a mass communications vehicle; it’s a newsletter for a finite, influential audience. Treat them like the staunch individualists they are. Identify 3 to 5 … Read More