Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More
Poll: media is worsening U.S. economic crisis
Think the media is losing its power to influence the public? Apparently, many Americans would disagree. A poll released today by Opinion Research Corporation finds Americans blaming the U.S. media for making the economic situation worse. 77% of the 1,000 polled believe that the U.S. financial press is “damaging consumer confidence and damping investment” by focusing on and embellishing negative … Read More