Dr. Efrem Mallach has released the 20th anniversary edition of his original and definitive guide to high tech industry analyst relations. His new book, “Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs” (ISBN-10: 090637801X, ISBN-13: 978-0906378014) is described and sold at Amazon. I’m inclined to think that it is even better than the original. However, I’m … Read More
Influencing IT Industry Analysts: Workshop for Asia/Pacific AR Professionals
Building mindshare and momentum with IT industry analysts is not just a matter of luck — it requires knowledge, insight and understanding. To help Asia/Pacific high tech vendor teams achieve these, Intelligen and Lighthouse Analyst Relations will hold their inaugural Singapore training course on August 15, 2005 at the Rendezvous Hotel. The one-day workshop will address key issues involved in … Read More