IDC is putting numbers around something tech marketers already know: 2009 is the worst year for vendor-side tech marketing jobs and budgets since the dot-com bust. IDC projects that 6,000 tech vendor marketing jobs will be cut by the time the dust settles at the end of 2009. Marketing budgets will be down 8.3% over 2008 levels. That’s the inhouse … Read More
Please, no Managers of Twitter Relations
Around mid-decade we went through a phase where corporations and agencies considered creating jobs such as “Manager, Blogger Relations”. Â To this day that makes a lot of sense if you happen to work for a company that provides blog software, blog design, blog hosting, blog monitoring. For other kinds of companies, not so much. Because for other types of companies, … Read More