It’s a sure bet that when CIO and IT decision makers gather in groups, tech sales people circle nearby, angling to slip into the crowd. The common wisdom is that every member of these groups is a sales target. Each member is ripe with purchasing potential. That’s certainly a practical way for tech providers to look at IT peer groups. … Read More
Survey: Tech decision-makers split on social media
There’s quite a debate raging over whether IT decision-makers are influenced by blogs and other forms of social media. No matter which side you take in this debate, you’ll find good news and bad news in the latest installment of the “IT Social Media Index.” The IT Social Media Index is becoming a twice-yearly survey conducted by ITtoolbox (now part … Read More