Influencers come in all shapes and sizes and from all corners of a market. It’s tempting to pigeonhole influencers based on their business cards. That’s why many companies maintain discrete influencer marketing programs and measurement systems for the influential press, analysts, customers, consultants, authors, regulators and so on. The trouble is, that’s no longer how the world works. Consider this … Read More
TechTarget acquires BeyeNETWORK, a channel for many BI influencers
Whenever you look for the purchase decision influencers in business intelligence (BI) and business analytics, you end up looking at the trade press. And there’s some noteworthy news on that front this week: media giant TechTarget announced that they’ve acquired the BeyeNETWORK properties and network of experts. TechTarget plans to leverage BeyeNETWORK experts to build out their footprint in BI … Read More
Meet Jackie Huba, Shel Holtz, Brian Solis, Dave Carroll and other social media/influencer strategy leaders on Weds April 21 at NewComm Forum in San Mateo, Calif.
NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you discount codes for both the 1-day package and full conference. Let me know if you’ll be there on the 21st. I’d love to meet … Read More
Gideon Gartner’s new blog
Here’s a great find: Gideon Gartner has started a new blog. Now, if we could just convince him to start a new research and advisory firm! http://gideongartner.com/
CRM/SFA guru Ginger Cooper shifts to mobile tech
One of the original CRM/SFA industry journalists-turned-advocates, Ginger Cooper recently took on a new role as Director of Business Development for Green Mobile Tech.  The company specializes in matching client companies with the best mobile solutions for their needs. In her words, “For end-user companies needing to purchase mobile hardware, we help them define their requirements and present them with the top options … Read More
PwC KnowledgeConcierge: blending expert sources for influencers at Davos 10
I often advise companies to create a unique and compelling information resource as a component in their influencer marketing program. Here’s a fine example: PricewaterhouseCoopers’ work for the World Economic Forum and Davos 10 — the PwC KnowledgeConcierge. The PwC KnowledgeConcierge pulls together diverse facts and sources to convey a 360 degree view of the major topics being discussed at Davos … Read More
How to attract influencers with influencers
Influencers are magnets. For example, we know that an influential keynote speaker is a sure-fire way to attract an audience. Yet, influencers are not simply intermediaries between us and our customers. They can also attract other influencers to our brands, our causes and our communities. Robert Scoble demonstrated this dynamic to me during the Supernova ’09 reception last month. I … Read More
How One Influencer Uses Twitter: John Moore, Chilmark Research
Many tech industry influencers think of Twitter as little more than a vehicle for extending the reach of their opinions. However, Twitter offers more to influencers than a bigger audience. It can be an aide in strengthening expertise as well. Combining the two agendas — improving expertise and expanding reach — makes good sense. One influencer who’s doing this is … Read More
Identifying influencers by apparent importance vs. real trust
Solid research is the only way to cut through the chatter about identifying and prioritizing influencers for word-of-mouth marketing and other forms of influencer marketing. Mike Gotta (Burton Group / Gartner ) points out a just such a study, from the pharma industry. I like this study because it focuses on finding the hidden opinion leaders who drive the first … Read More
Chris O’Brien’s Influencers of Silicon Valley
Chris O’Brien over at the Merc published The Influencers of Silicon Valley, a list of 10 important influencers in Silicon Valley. I’m on record as one who likes lists, and I’m recommending you read this one. These are people you may want to get to know. Plus, Chris revealed a bit about how he compiled the list, and you’ll find … Read More