Looking for a useful definition of “influencer” within the context of influencer marketing? Duncan gives a great run down in a B2B Marketing Online feature on influencer marketing by Meg de Jong, acting deputy editor: “Duncan Brown, European managing director at specialist company Influencer50, points out that in terms of B2B marketing, marketers will be specifically interested in those individuals … Read More
20 million influential consumers convey opinions online and offline
Ever wonder how many “influentials” exist in the world, and how they exert their influence? Apparently the answer is approximately 20 million adult consumers worldwide. They use several offline and online channels to exert influence across their larger-than-normal personal networks in a multitude of product categories on any given day. This, according to “Global Multipliers”, a study released earlier this year … Read More
Influencer marketing and WOMM clips
I found a couple of interesting posts today on influencer marketing and word of mouth marketing. Â This trio of posts focuses on social media influence. Â While social media is a only one of the communications channels used by decision-maker influencers, it is an increasingly important channel. The Role of PR in the New Media Landscape – Sally Falkow The monetization … Read More
Invite: join the Influencer Marketing and Influencer Relations group at LinkedIn
I’m pleased to invite you to join the Influencer Marketing & Influencer Relations Group at LinkedIn. So, what’s the point of joining this group? Â This is a good LI group to join if you’re interested in offline influence and online influence. Topics include influencer-related business strategies, best practices, latest research and news. Â Members hold vendor-side marketing, analyst relations, consulting, staffing, … Read More
Influencer marketing – new interactive video, book offer
Here are two great ways to get up to speed on influencer marketing. First up, there’s a new interactive video of Nick Hayes’ recent presentation at the Commonwealth Club, “Marketing Is Broken, Influencers Can Fit It”. Much of the presentation — including the case studies — comes from his book on influencer marketing. And you can purchase the book at … Read More
Influencer programs and building public trust
Influencer programs can be a lever for building and sustaining trust. How well this works depends largely on how we enable influencers to build and convey trust in our brands. This is especially true given the global economic climate. We know that influencers are trusted advisors. The question is, how are we enabling them to develop and convey trust in … Read More
Influencer marketing from a sales POV
Bernie Reilly, head of Influencer50 in Australia, has built several high-performance sales channels in Asia Pacific. Here, he shares a candid account of his reaction to influencer marketing. This is a reprint of his article in ‘The Influencer’: Q3’09’. Register here for alerts on future issues. I am new to the world of Influencer Marketing having joined Influencer50 just three … Read More
Megan Hawkins on influencing the influencers
Megan over at Bite Communications has written a thoughtful post on influencer marketing. She points out the innate common sense of addressing the rich variety of influencers part of so many purchase decisions. And, she ends the post with a very good question: “Where do we draw the line between direct influence and a trickle-down effect of traditional comms?” That’s … Read More
Uncover your hidden influencers
This is a reprint of my article in ‘The Influencer’: Q3’09. Register now for alerts on future issues. Nick and I were fortunate enough to spend quality time with a number of new clients and prospects in Silicon Valley during the first half of the year. One of the influencer topics that cropped up again and again during our conversations … Read More
Video of influencer marketing event at Commonwealth Club
A group of about 60 of us converged on the Commonwealth Club in late May for an evening of networking and discussion around influencer marketing. Thanks everyone for making it such a special evening. A Zoomify photo is available from Ron Fredericks, our videographer for the preso and Q&A. It’s at his LectureMaker blog — “Nick Hayes: Marketing Is Broken … Read More