Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client’s vision messaging. Britton’s take: PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision… It seems to me that … Read More
LinkedIn for influencers
LinkedIn is one of several tools that can help influencers pursue their passion for gathering and sharing knowledge. Here’s some insight from my own experiments as well as conversations with influencers: Starting with basics, treat LinkedIn as a directory for being found. Create a complete profile. Write every section of text for fast, easy reading — and with a eye … Read More