A Creative Thinking Exercise for AR Managers

BarbaraAnalyst relations, Industry analysts, influence

Certain analyst relations “best practices” are living on borrowed time. They are out of sync with the structures of expertise within the analyst community. They are also out of sync with the dynamics of analyst influence among high tech users. Following is a simple exercise in creative thinking that can help you start breaking free of handed-down AR behaviors, practices … Read More

Analyst Weblogs and AR Best Practices

BarbaraAnalyst relations, analysts, Bloggers, social media

A few industry analysts are experimenting with weblogs, or “blogging”, as an additional, more informal or more immediate vehicle for expression. For analyst relations managers, the greatest value of these first-generation analyst blogs is not in delivering influence or mentions for their employer. The value is in providing candid insights into analysts as normal, socially connected human beings. AR Benefits … Read More