3 pioneers of next-gen analyst relations

BarbaraAnalyst relations, Influencer marketing, influencer program, Sourcing advisors

To industry observers the situation seems clear: changes taking place in IT buyer decision processes require corresponding changes in how vendors deal with influencers, such as the industry analysts. However, the changes in tech decision-maker processes have been gradual and have varied greatly by market. Plus, critical aspects of buying decisions remain hidden from external view. As a result, few … Read More

David Gee Issues Call for Analyst Accountability in HP Company Blog

BarbaraAnalyst relations, analysts

A post in the HP-branded blog by David Gee, “True and Fair View…”, calls for the industry analyst community “to commit to the same standards of transparency, neutrality, governance and liability” as he believes can be found in the post-Sarbox world of financial investment advisors. The post is certainly not an HP OpenView management endorsement of IT analyst research quality or … Read More