Analyze This: 5 Myths About Analyst Briefings

BarbaraAnalyst relations

Ready to rally the troops for analyst briefings? Don’t operate that briefing apparatus under the influence of the 5 Myths About Analyst Briefings. Myth 1. “Analyst briefings are part of a press relations strategy.” Reality: Analyst briefings are integral to market intelligence, visibility and validation, and are part of ongoing industry relations. Many industry and business publications require at least … Read More

Better Ideas on Leveraging Industry Analysts

BarbaraAnalyst relations

Whether you spend hundreds or thousands on industry analyst research, these 10 tactics can enhance your ROI and tech acumen. 1. Enrich Decision Processes The true test of an analyst service is its value in the decision process. Throughout your decision process, create formal and informal points for reality checks with qualified analysts. Begin with upstream decisions on emerging trends, … Read More