Government influencers and business deals

Barbarainfluence, Influencer identification

One group of influencers is about to undergo sweeping change in the U.S.: government agencies and regulators. Government influence varies greatly by industry. Yet it is present to some extent in virtually all industries. In the book, Influencer Marketing, Nick and Duncan identify three likely roles for government agencies and regulators: proclaimers – those who mandate or “proclaim” how the … Read More