Ok, I’ve been heads down on projects all week. However, here are a few tidbits worth noting from the influencer relations world. Philippe Winthrop, one of my favorite enterprise mobility analysts leaves Strategy Analytics today. You can continue following his adventures at his Enterprise Mobility blog. Jon Collins, MD and CEO of Freeform Dynamics, is raising funds for Water Aid … Read More
PwC KnowledgeConcierge: blending expert sources for influencers at Davos 10
I often advise companies to create a unique and compelling information resource as a component in their influencer marketing program. Here’s a fine example: PricewaterhouseCoopers’ work for the World Economic Forum and Davos 10 — the PwC KnowledgeConcierge. The PwC KnowledgeConcierge pulls together diverse facts and sources to convey a 360 degree view of the major topics being discussed at Davos … Read More