Juniper’s fresh take on consultant relations

BarbaraChannel partners, Influencer engagement, Influencer identification

Juniper Networks is updating its consultant relations strategy to better reflect the role these influencers play in customer decision-making. The new consultants program, under the umbrella of its channel partners program, is aimed “at partners who influence a customer’s buying decisions but don’t actually take part in the sale.” This is an interesting approach to formalizing and updating consultant relations … Read More