Influencer marketing entails many aspects of public relations. Along these lines, CloudNine PR agency is sharing results of its bespoke study of how 300 IT chiefs in the UK prefer to access news and info about the IT industry. I’m quite surprised by 4 findings in particular: LinkedIn ties with vendor emails as a useful or very useful source for … Read More
Taking a fresh look at analyst blogs
RedMonk’s James Governor offers the most intelligent view I’ve read in a very long time on blogging among the analysts. Here’s an excerpt from his excellent post: We built RedMonk on social media. Its as simple as that. We had a good run on it through the late noughties. But honestly – the differentiator has been significantly eroded of late. … Read More
Gideon Gartner’s new blog
Here’s a great find: Gideon Gartner has started a new blog. Now, if we could just convince him to start a new research and advisory firm! http://gideongartner.com/
Influencer relations friday gossip
What’s up this week in influencer relations? Here’s what I’ve been talking about offline when the conversation rolls around to, “So what’s up? Anything I need to know?” This week the gossip has centered around analyst blogs, HP and Dell. Feel free to add your nuggets. EDS = HP. HP retired the EDS brand this week. Time to update your … Read More
Please, no Managers of Twitter Relations
Around mid-decade we went through a phase where corporations and agencies considered creating jobs such as “Manager, Blogger Relations”. Â To this day that makes a lot of sense if you happen to work for a company that provides blog software, blog design, blog hosting, blog monitoring. For other kinds of companies, not so much. Because for other types of companies, … Read More
Sway added to Alltop marketing collection
Sway has just been added to Alltop’s Marketing collection. Marketing.alltop aggregates the headlines of the latest stories from the best sites and blogs that cover marketing. It’s an excellent resource on a range of marketing topics. I’m proud that Sway is included. I often use Alltop collections in my online work, and recommend them in my offline life. That’s where … Read More
Blogs aren’t what they used to be
Duncan raises some good points about the evolution of blogs and microblogs (i.e. Twitter). Blogging is becoming the online publishing platform of choice in many industries, from politics to pharma. This has a couple of implications for influencer programs in 2009. Top of my list, is that 2009 should see the end of consternation over classifying influencers as “bloggers” or … Read More
The rough cut: what is an analyst blog?
What is a blog? How would you define an industry analyst blog? What separates blogs from the other online destinations and channels published by the ICT analyst community? Is a blog still a blog without an RSS feed? comments? Is an analyst blog tied to his or her expertise? Yesterday, I asked ten or so analysts and consultants in the … Read More
Zen and the art of blog directory maintenance
The Tekrati directory of analyst blogs is easier to use, offers more information and is better integrated with its sister directories, on analysts and analyst firms. What’s more, we migrated the OPML to the latest rev and did an extensive housecleaning on the listings. Richard handled the programming effortlessly, as always. I, on the other hand, am still wrestling with … Read More
Free Hosted Blogs for PR Practioners
Auburn University’s Robert French (no relation), with the support of James Farmer, has launched PRblogs.org to bring PR professionals, educators and students together within a blogging community. PR practioners, educators and students can sign up for a free, ad-free, fully hosted blog of their own. For PR pro’s, this is a low risk, no (monetary) cost way to begin experimenting … Read More
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