Megan over at Bite Communications has written a thoughtful post on influencer marketing. She points out the innate common sense of addressing the rich variety of influencers part of so many purchase decisions. And, she ends the post with a very good question: “Where do we draw the line between direct influence and a trickle-down effect of traditional comms?” That’s … Read More
Attending BiteBash tonight
I’ll be at BiteBash in San Francisco tonight, “Navigating Your Brand through the Great Recession”. It’s such a timely topic. Bite’s David Hargreaves sums up the risks and opportunities that surround marketing right now: “Harvard Business Review recently reported that companies who slash marketing spending often find that they later have to invest much more than they saved in order … Read More