Many tech industry influencers think of Twitter as little more than a vehicle for extending the reach of their opinions. However, Twitter offers more to influencers than a bigger audience. It can be an aide in strengthening expertise as well. Combining the two agendas — improving expertise and expanding reach — makes good sense. One influencer who’s doing this is … Read More
SAP Influencer Summit: an example of real time influencer relations
The SAP Influencer Summit dominated tech media and Twitter backchannel conversations about SAP all week. The event offers a good example of real time influencer relations management. If you’re planning an influencer summit for 2010, consider these 3 points: 1. Open discourse. Several tech providers nixed live blogging and live micro-blogging (Twitter) during their influencer events this year. SAP set … Read More
Analyst relations – the historical links archive I
Ten years ago 91 analysts and journalists went on record with their top gripes about vendor briefings and vendor PR representatives – in other words, “AR”. Jeffrey Tarter, then the mastermind behind Softletter, did the research and compiled the results. That report is still useful perspective for analyst relations professionals today. It’s one of the links I’m posting here, part … Read More
Updating analyst relations to support new research-focused influencers
The web has revolutionized the media and research businesses. Freely available and low-cost research is gaining stature as a viable alternative to higher-priced analyst research. Those who publish so-called “good enough†research are becoming trusted influencers in their own right. Plus, maturing web search services make it easier to find premium and sponsored research stored on the web in a … Read More
Don Bulmer starts up a social influence think tank
Don Bulmer, the SNCR-award winning head of influencer relations at SAP, is forming an informal think tank project on social influence, and in particular, best practices for social influence. He’s issued an open invitation to participate and contribute content. He’s outlined an ambitious agenda. In his words, “As I think about this I am inspired to look more deeply at how … Read More