While the wildly successful “Groundswell” book by Charlene Li and Josh Bernoff continues winning acclaim — most recently from the American Marketing Association — Josh has announced work in progress on a new book. This time, he’s teamed with Ted Schadler as co-author. The title is “Harnessing the Groundswell: Drive Your Business With Empowered Employees and Customers”. The authors say … Read More
Analysts as authors: extending influence through books
May marks the 1-year anniversary of the release of Charlene Li’s and Josh Bernoff’s book, Groundswell.  Several industry analysts have released books since then. I figure it’s a good time to shout out to some recent analyst authors and talk a little about why writing books can be such an important activity for market influencers and influencer relations professionals alike. For IT industry analysts and other … Read More