Reporting from SNCR’s New Communications Forum 2005: A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media. Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, … Read More
What’s ahead for the IT Industry Analysts: Analyst Spotlight teleconference, Jan. 20
Tekrati(TM) and Sam Whitmore’s Media Survey(SM) will be hosting a teleconference on January 20 featuring Louise Garnett, vice president & lead analyst for Outsell Inc., who will discuss major trends in the IT industry analyst community, such as the Gartner/Meta merger, and implications for analyst relations and public relations professionals. The live interview will examine what’s in store for the … Read More
Resolving to Improve Your Internal Influence in 2005?
PR Newswire’s blog offers a useful summary of an older yet highly applicable study on tactics and strategies that increase the internal clout of corporate public relations professionals. For example, upward appeal — empowerment from the top of the food chain — was less effective than a coalition of peer support. Ingratiation — being the good times, party department — … Read More
Softscribe Says RSS Feeds & Blogs Key to Aggressive AR Programs
Softscribe Inc., a sales-oriented public relations firm for technology companies targeting the U.S. government and hotel markets, has decided to use PRWeb’s blog and RSS news feeds for distributing client press releases and links to white papers. Michael Squires, president of Softscribe, notes that the use of blogs is reshaping the influence public relations has on a company’s sales. He recommends organizations … Read More
The Skeptical Business Searcher: Guide to the Evaluating Web Data, Sites, and Sources
In the November 4th update companion to his book, editor Robert Berkman calls out The Industry Analyst Reporter as “an excellent source for keeping up to date” on the major technology industry market research publishers.
‘Best Practices in Industry Analyst Relations’ – Book and E-book
Louis Columbus, LWC Research, recommends Tekrati Industry Analyst Reporter as a top resource for analyst relations professionals in “Best Practices in Industry Analyst Relations.” The book is available for online purchase in hardcopy and electronic formats.
Executive Relations: Building Effective Analyst Advisory Councils
Advisory Councils are one of the most effective venues for building strategic relationships between leading industry analysts and vendor executives. According to Rob Enderle, one factor that determines the effectiveness of analyst advisory councils is the degree of goal orientation and planning. Councils that are effective tend to have clear, concise goals that are collaboratively set with both the host … Read More
The 451 Group Declines PR Agency, Clipping Service Subscriptions
Sam Whitmore’s Media Survey broke the news this week that The 451 Group is declining new and renewal subscriptions from PR, marketing communications and clipping service agencies. The policy is intended to eliminate violations of The 451 Group terms and conditions protecting its intellectual property. SWMS subscribers can read the news item, including comments by Adam Needles, vp at The … Read More
Soucy Communications Group and Tekrati Assist 1:1s at Software Business 2004
Soucy Communications Group, the agency of record for Tekrati, Inc., and The Industry Analyst Reporter will provide 1:1 analyst briefings support to registered attendees during the Software Business 2004 conference in San Francisco this week. Analysts available for the 1:1 meetings on Thursday, September 23rd include Marilyn Carr, IDC; Rob Enderle, Enderle Group; Mark Smith, Ventana Research; Brian Turchin, Cape … Read More
H&K Presents on AR at PRSA/PG&E ‘Workshop Til You Drop’
Joshua Reynolds, who heads the Global Analyst Relations practice at Hill & Knowlton, joins the roster of speakers tapped for the next San Francisco Chapter of the Public Relations Society of America (PRSA) and PG&E “Workshop ‘Til You Drop” program. The event takes place Tuesday, November 9 from 4:30 p.m. to 10 p.m. at the PG&E conference facility at 77 … Read More