Auburn University’s Robert French (no relation), with the support of James Farmer, has launched PRblogs.org to bring PR professionals, educators and students together within a blogging community. PR practioners, educators and students can sign up for a free, ad-free, fully hosted blog of their own. For PR pro’s, this is a low risk, no (monetary) cost way to begin experimenting … Read More
Special Report: Alternatives to Gartner
Gartner, Inc.’s acquisition of META Group has sparked industry discussion about top industry analyst alternatives to Gartner. Tekrati asked seven of the top choices in North America to state their case for technology users and vendors. In addition, this report highlights two stand-out firms from among the hundreds offering specialized expertise and services. Top picks include well-known firms — Forrester … Read More
Influencing IT Industry Analysts: Workshop for Asia/Pacific AR Professionals
Building mindshare and momentum with IT industry analysts is not just a matter of luck — it requires knowledge, insight and understanding. To help Asia/Pacific high tech vendor teams achieve these, Intelligen and Lighthouse Analyst Relations will hold their inaugural Singapore training course on August 15, 2005 at the Rendezvous Hotel. The one-day workshop will address key issues involved in … Read More
Louis Columbus: Tips on Measuring, Using Customer Satisfaction
Many analyst relations departments survey their internal users and their analysts in the spirit of measuring satisfaction with AR programs, tools and processes. All too often, the results are too positive or too negative. In other words, the results are stilted to serve near-term budgeting, review or political agendas. This week’s CRMBuyer.com column by Louis Columbus, “Measuring Customer Satisfaction Like … Read More
David Gee Issues Call for Analyst Accountability in HP Company Blog
A post in the HP-branded blog by David Gee, “True and Fair View…”, calls for the industry analyst community “to commit to the same standards of transparency, neutrality, governance and liability” as he believes can be found in the post-Sarbox world of financial investment advisors. The post is certainly not an HP OpenView management endorsement of IT analyst research quality or … Read More
IRG’s Katsaros and Christy on Briefing Industy Analysts
In conjunction with their new book, “Getting It Right the First Time: How Innovative Companies Anticipate Demand”, Internet Research Group principals Peter Christy and John Katsaros offer a one-page analyst perspective on do’s and don’ts for high tech vendors intent on briefing industry analysts. I suggest that analyst relations managers read the book and consider giving their spokespeople each a … Read More
Alan Weinkrantz’ High Tech PR/AR Seminar in Tel Aviv, June 20
Alan Weinkrantz and Company will hold its annual Public Relations/Analyst Relations seminar in Tel Aviv on Monday, June 20th. Sponsored by PR Newswire and entitled “How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts”, the seminar will focus on the process of developing a company’s message and executing an effective PR program in … Read More
Analyst Strategy Group Offers Study on Analyst Usage & Influence among IT Decision Makers
The Analyst Strategy Group, founded by former SageCircle analyst relations consultants, offers its 2004 Tech Buyers Study and related deliverables. Visit the ASG Web site for survey highlights (display highlights by rolling your cursor over the thumbnail charts), and to download a descriptive study scope sheet. Note that ASG suggests including company executives and members of the sales leadership team … Read More
Tekrati Special Report: Industry Analysts on Blogs and RSS: Research Links
This sampling of industry analyst research and commentary on blogs and RSS supplements Tekrati’s special report on analyst blogs, and the launch of our directory of analyst blogs. JupiterResearch “The Blog Litmus – Using Blog Software to Understand Real Content Management Needs”, by Matthew Berk, Janis Kim and David Schatsky. “At first blush, blog software, designed for personal Web publishing, … Read More
Inside-out: Industry Analysts on their Blogs
Five industry analysts speak candidly about their blogs — past, present and future — in this supplement to Tekrati’s Special Report: The State of Analyst Weblogs. QUESTION: Why did you start your blog? Carl Howe, Blackfriars blog: We started our blog because we were commenting on interesting articles and data verbally with our clients, but had no venue to pass … Read More