Peggy O’Neill, vp of analyst relations at H&K, was in touch with an invitation to Silicon Valley AR professionals for a special meeting in Palo Alto this week. The purpose of the meeting is twofold: hold an industry dialogue with independent analysts, and gauge interest in launching a Silicon Valley chapter of IIAR (the UK-based Institute of Industry Analyst Relations). … Read More
Getting personal with influencers
Duncan points out a real world example using influencer marketing to create common ground and shared thinking among traditional marketing silos — PR, analyst relations, events, partner programs, et al. It’s easy to overlook the significance of this point. I’ve sat through many marketing department meetings where the only meaningful common ground was the catered lunch. Analyst relations can play … Read More
Efrem Mallach pens new analyst relations book
Dr. Efrem Mallach has released the 20th anniversary edition of his original and definitive guide to high tech industry analyst relations. His new book, “Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs” (ISBN-10: 090637801X, ISBN-13: 978-0906378014) is described and sold at Amazon. I’m inclined to think that it is even better than the original. However, I’m … Read More
Technobabble: The top 50 ICT industry analyst blogs
An independent ranking of the top 50 ICT industry analyst blogs shows the blogosphere to be a level playing field for analyst bloggers. The ranking was produced by Jonny Bentwood, who blogs as possible at Technobabble 2.0 and works by day as a PR consultant for Edelman. The top 50 blogs hail from one-man consultancies as well as multinationals. The … Read More
IIAR Forum presents Forrester Research
The May 2007 meeting of the Institute of Industry Analyst Relations (IIAR) Forum will feature Forrester Research. Guest speakers are David Metcalfe, a senior vice president at Forrester, and senior analyst Kevin Lucas. The meeting is open to current IIAR Forum members and a limited number of first-time guests. Seating is limited; RSVP to the IIAR secretary. The meeting will … Read More
Northern Light tool extracts meaning from market research reports
Northern Light today introduced MI Analyst(TM), an automated “meaning extraction” application designed specifically for market intelligence and market research. By combining free-text searching with advanced text analytics, MI Analyst speeds and improves a researcher’s ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content. MI Analyst adds value … Read More
Special Event: Institute of Industry Analyst Relations Meets January 18 in London
The Institute of Industry Analyst Relations (IIAR) will hold its next Forum on Thursday, January 18, at the Unisys offices in London. Datamonitor executives Anthony Parslow and Tim Royston-Webb will discuss the recent acquisition of Ovum and the Datamonitor research proposition and strategy. Seating is limited and reserved for IIAR members; RSVP immediately. The meeting will start promptly at 4:30 … Read More
Analysts Swarm 2007 International CES
For decades, CeBIT in Hannover was the leading annual venue for meeting with the broadest range of ICT industry analysts from across the world and the industry. This week, CES in Las Vegas may take bragging rights for the attracting the largest swarm of industry analysts on the planet. Barbara French, Tekrati, and Kim Horner, CustomerClix, offer a snapshot of … Read More
Tech Vendors Using Hosted CRM for AR Management
Louis Columbus, a CRM and analyst relations expert, reports in his September 9th CRMBuyer column that high tech manufacturers and software vendors are turning to hosted CRM applications to track and coordinate industry analyst interactions. Read the column at CRMBuyer. Reprinted from Tekrati
InformationWeek Blogs: BI Company Crys Fowl
Stephanie Stahl’s Oct 14 post reports that one BI CEO is complaining that insights obtained by former Gartner analyst Howard Dresner could present unfair competitive advantage to his new employer, Hyperion. By contrast, well-known Hyperion competitors Cognos and Business Objects had advanced knowledge of the pending departure and saw no complications or compromises resulting from Dresner’s job change. Just the … Read More