Influencer marketing – new interactive video, book offer

BarbaraEvents, Influencer marketing, influencer relations

Here are two great ways to get up to speed on influencer marketing. First up, there’s a new interactive video of Nick Hayes’ recent presentation at the Commonwealth Club, “Marketing Is Broken, Influencers Can Fit It”. Much of the presentation — including the case studies — comes from his book on influencer marketing. And you can purchase the book at … Read More

Influencer programs and building public trust

Barbarainfluencer program

Influencer programs can be a lever for building and sustaining trust. How well this works depends largely on how we enable influencers to build and convey trust in our brands. This is especially true given the global economic climate. We know that influencers are trusted advisors. The question is, how are we enabling them to develop and convey trust in … Read More

SVAMA: Bringing authenticity back into marketing

BarbaraEvents

The Silicon Valley chapter of the AMA is teaming up with HP Analyst Relations for an evening focused on what’s working and what’s not working in marketing today. Rohit Bhargava will keynote, then moderate a panel of HP and Intel marketers. Rohit publishes the Influential Marketing Blog, ranked among the top 50 marketing blogs in the world, and has been … Read More

Help Jon Peddie and the Siggraph Graphics Pioneers rebuild the 9th Ward

BarbaraUncategorized

Jon Peddie and Kathleen Maher are two of the reasons that analysts make such an impact in the graphics industry and beyond. Like many of the top players, they’re not content with producing market intelligence and opining. They’re part of their market. Case in point: in addition to analyzing what’s hot and not at the upcoming Siggraph, they’re working with … Read More

Influencer marketing from a sales POV

BarbaraInfluencer marketing, Sales performance

Bernie Reilly, head of Influencer50 in Australia, has built several high-performance sales channels in Asia Pacific. Here, he shares a candid account of his reaction to influencer marketing. This is a reprint of his article in ‘The Influencer’: Q3’09’. Register here for alerts on future issues. I am new to the world of Influencer Marketing having joined Influencer50 just three … Read More

Megan Hawkins on influencing the influencers

BarbaraInfluencer marketing

Megan over at Bite Communications has written a thoughtful post on influencer marketing. She points out the innate common sense of addressing the rich variety of influencers part of so many purchase decisions. And, she ends the post with a very good question: “Where do we draw the line between direct influence and a trickle-down effect of traditional comms?” That’s … Read More

Uncover your hidden influencers

BarbaraInfluencer marketing, influencer relations

This is a reprint of my article in ‘The Influencer’: Q3’09. Register now for alerts on future issues. Nick and I were fortunate enough to spend quality time with a number of new clients and prospects in Silicon Valley during the first half of the year. One of the influencer topics that cropped up again and again during our conversations … Read More

Don Bulmer starts up a social influence think tank

Barbarainfluence, Influencer marketing, social media

Don Bulmer, the SNCR-award winning head of influencer relations at SAP, is forming an informal think tank project on social influence, and in particular, best practices for social influence. He’s issued an open invitation to participate and contribute content. He’s outlined an ambitious agenda. In his words, “As I think about this I am inspired to look more deeply at how … Read More