Top 10 worst marketing tips

Barbaramarketing

Browse the net, and it becomes clear pretty quickly that somebody out there is giving lots of companies dubious marketing advice. Based on the evidence, here’s my take on the Top 10 Worst Marketing Tips for 2009. 1. Let’s add 2.0 to that noun. 2. Let’s add 3.0 to that noun. 3. If we use a cat in your video, … Read More

Farewell to Noreen Theede

BarbaraAnalyst relations, off topic

A cherished analyst relations colleague, Noreen Theede, passed away recently. Her humor, intellect, focus and enthusiasm are well known among analysts and PR/AR pro’s working in the networks and telecom sector since the early 90s. I met Noreen during a whirlwind stint at Novell. We left the company around the same time. Shortly after, Noreen was the first person to … Read More

Duncan Brown defines influencers

BarbaraInfluencer identification, Influencer marketing

Looking for a useful definition of “influencer” within the context of influencer marketing? Duncan gives a great run down in a B2B Marketing Online feature on influencer marketing by Meg de Jong, acting deputy editor: “Duncan Brown, European managing director at specialist company Influencer50, points out that in terms of B2B marketing, marketers will be specifically interested in those individuals … Read More

Updating analyst relations to support new research-focused influencers

BarbaraAnalyst relations, analysts, Influencer engagement, influencer relations, Research

The web has revolutionized the media and research businesses. Freely available and low-cost research is gaining stature as a viable alternative to higher-priced analyst research. Those who publish so-called “good enough” research are becoming trusted influencers in their own right. Plus, maturing web search services make it easier to find premium and sponsored research stored on the web in a … Read More

20 million influential consumers convey opinions online and offline

BarbaraInfluencer marketing, Research, social media

Ever wonder how many “influentials” exist in the world, and how they exert their influence? Apparently the answer is approximately 20 million adult consumers worldwide. They use several offline and online channels to exert influence across their larger-than-normal personal networks in a multitude of product categories on any given day. This, according to “Global Multipliers”, a study released earlier this year … Read More

Transparency and agency-placed content on UGC sites

Barbarainfluence, Influencer marketing, Public relations, social media

Transparency is one of the words that has become a victim of Web 2.0.  Everyone has their own idea of what transparency means in social media, and what constitutes embracing transparency.  A good example: the recent MobileCrunch expose on Reverb Communications and the Apple App Store. The plot is simple enough:  an integrated PR-marketing agency has paid staff (whether employees … Read More

Influencer marketing and WOMM clips

BarbaraInfluencer marketing

I found a couple of interesting posts today on influencer marketing and word of mouth marketing.  This trio of posts focuses on social media influence.  While social media is a only one of the communications channels used by decision-maker influencers, it is an increasingly important channel. The Role of PR in the New Media Landscape – Sally Falkow The monetization … Read More

Invite: join the Influencer Marketing and Influencer Relations group at LinkedIn

BarbaraInfluencer marketing, social media

I’m pleased to invite you to join the Influencer Marketing & Influencer Relations Group at LinkedIn. So, what’s the point of joining this group?  This is a good LI group to join if you’re interested in offline influence and online influence. Topics include influencer-related business strategies, best practices, latest research and news.  Members hold vendor-side marketing, analyst relations, consulting, staffing, … Read More