Soucy Communications Group, the agency of record for Tekrati, Inc., and The Industry Analyst Reporter will provide 1:1 analyst briefings support to registered attendees during the Software Business 2004 conference in San Francisco this week. Analysts available for the 1:1 meetings on Thursday, September 23rd include Marilyn Carr, IDC; Rob Enderle, Enderle Group; Mark Smith, Ventana Research; Brian Turchin, Cape … Read More
H&K Presents on AR at PRSA/PG&E ‘Workshop Til You Drop’
Joshua Reynolds, who heads the Global Analyst Relations practice at Hill & Knowlton, joins the roster of speakers tapped for the next San Francisco Chapter of the Public Relations Society of America (PRSA) and PG&E “Workshop ‘Til You Drop” program. The event takes place Tuesday, November 9 from 4:30 p.m. to 10 p.m. at the PG&E conference facility at 77 … Read More
Tekrati Hosts Panel With Enderle Group, IDC and Ventana Research Analysts at Software Business 2004
Tekrati(TM) Industry Analyst Reporter and Webcom Communications Corporation announced today that three leading industry analysts will address how Open Source software, outsourcing, licensing, alliances and other software industry mega trends will transform software business strategies and competition over the next year. The interactive keynote panel will be held at the Software Business 2004 Conference (www.softwarebusinessonline.com), which runs Sept. 22-23 at … Read More
How to Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips
MarketingSherpa interviewed me on building analyst relationships and leveraging industry analysts in marketing programs. Registration required
Louis Columbus: Don’t Treat Industry Analysts as ‘Quote ATMs’
Louis Columbus, founder of independent LWC Research and a former AMR Research analyst, published a commentary in CRMBuyer (Aug. 27) on the downside of vendors focusing on industry analysts as media references. Most AR professionals will disagree with his assertion that vendors often request an analyst quote without having briefed the analyst in advance. However, the commentary does support discussions … Read More
JupiterMedia Sues eMarketer Inc. for Copyright and Trademark Infringement
Jupitermedia Corporation (Nasdaq: JUPM) today announced it has sent cease and desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. This latest action is in addition to the legal action commenced earlier against eMarketer in the United States by the parent of JupiterResearch. Reprinted … Read More
Denis Pombriant on State of the Industry Analyst Business
In a recent CRMBuyer article, Denis Pombriant sizes up the state of the industry analyst community. He suggests that the analyst community will most likely evolve, becoming smaller and offering a better balance between supply and demand for IT analysis. Denis Pombriant is founder and managing principal of Beagle Research Group, and a former Aberdeen Group vp focused on CRM. … Read More
Rob Enderle on Ethics and Industry Analysts
Rob Enderle assesses PR agency and vendor concerns over industry analyst integrity and ethics in an insightful column published by TechNewsWorld. In the column, Mr. Enderle offers a well-rounded perspective on the evolution of the industry analyst practices in question, and describes the typical industry analyst perspective on potential conflicts of interest. The column expands on his comments reported in … Read More
A Creative Thinking Exercise for AR Managers
Certain analyst relations “best practices” are living on borrowed time. They are out of sync with the structures of expertise within the analyst community. They are also out of sync with the dynamics of analyst influence among high tech users. Following is a simple exercise in creative thinking that can help you start breaking free of handed-down AR behaviors, practices … Read More
AR Key Element in 2004 PRSA Silver Anvil Awards
Analyst relations played a key role in the tech-oriented public relations campaigns that won PRSA Silver Anvil Awards this year. The PRSA awards recognize campaigns demonstrating the best of public relations practices in forging public reputation. This year, competition for the awards included more than 600 entries across numerous campaign categories. Award-winning campaigns for technology companies that incorporated analyst relations … Read More