In conjunction with their new book, “Getting It Right the First Time: How Innovative Companies Anticipate Demand”, Internet Research Group principals Peter Christy and John Katsaros offer a one-page analyst perspective on do’s and don’ts for high tech vendors intent on briefing industry analysts. I suggest that analyst relations managers read the book and consider giving their spokespeople each a … Read More
Harvard Business School recognizes Tekrati The Industry Analyst Reporter
Chuffed! Harvard Business School Working Knowledge reviews selected websites, and Tekrati made the cut. In the site review, HBS Working Knowledge says, “With the possible exception of investment analysts, no one follows the IT business as closely as technology analysts, so a site that tracks what they are saying is an extremely valuable URL to bookmark. Tekrati reports on …”
Alan Weinkrantz’ High Tech PR/AR Seminar in Tel Aviv, June 20
Alan Weinkrantz and Company will hold its annual Public Relations/Analyst Relations seminar in Tel Aviv on Monday, June 20th. Sponsored by PR Newswire and entitled “How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts”, the seminar will focus on the process of developing a company’s message and executing an effective PR program in … Read More
Special Report: The Gartner-META Consolidation
The Gartner acquisition of META Group marks the first major change in the line-up of the largest IT industry analysts since Forrester Research acquired Giga Information Group in 2003. The consolidation presents Gartner management and META Group employees, clients and competitors with immediate challenges and opportunities. It also re-opens the debate over the long-term role of the industry research houses. … Read More
Overview – Tekrati Special Report: The State of Analyst Weblogs
In early 2005, Tekrati published a special report on the state of industry analyst blogs and launched the Tekrati online directory of analyst weblogs. Here, we provide links and summaries for the special report, as well as the two sidebars. At the time of launch, we listed 60 blogs in the directory. As of the end of March 2005, we … Read More
Analyst Strategy Group Offers Study on Analyst Usage & Influence among IT Decision Makers
The Analyst Strategy Group, founded by former SageCircle analyst relations consultants, offers its 2004 Tech Buyers Study and related deliverables. Visit the ASG Web site for survey highlights (display highlights by rolling your cursor over the thumbnail charts), and to download a descriptive study scope sheet. Note that ASG suggests including company executives and members of the sales leadership team … Read More
Tekrati Special Report: Industry Analysts on Blogs and RSS: Research Links
This sampling of industry analyst research and commentary on blogs and RSS supplements Tekrati’s special report on analyst blogs, and the launch of our directory of analyst blogs. JupiterResearch “The Blog Litmus – Using Blog Software to Understand Real Content Management Needs”, by Matthew Berk, Janis Kim and David Schatsky. “At first blush, blog software, designed for personal Web publishing, … Read More
Inside-out: Industry Analysts on their Blogs
Five industry analysts speak candidly about their blogs — past, present and future — in this supplement to Tekrati’s Special Report: The State of Analyst Weblogs. QUESTION: Why did you start your blog? Carl Howe, Blackfriars blog: We started our blog because we were commenting on interesting articles and data verbally with our clients, but had no venue to pass … Read More
Special Report: The State of Analyst Weblogs, Part 2
As professional opinion leaders and market experts, industry analysts face three key challenges as bloggers: credibility, relevance and passion. Tekrati explores these challenges and how different analyst groups address them, as we continue this special report on industry analyst blogs. Related stories offer in-depth comments from selected analysts, and a reading list that links directly to analyst commentary on blogs … Read More
Special Report: The State of Analyst Weblogs, Part 1
The high tech industry analysts have been slow to adopt blogs. That’s about to change. In this two-part special report, Tekrati takes the pulse of the industry analyst bloggers. The report supplements the launch of our newest online resource, a directory of industry analyst blogs. At first glance, the slow spread of analyst blogs seems illogical. We expect the analysts … Read More