Lots of very smart people like to point out what’s wrong with the industry analyst business. Yet, few engage in a constructive conversation about what it’s going to take to revitalize the industry analyst business — so that it plays a more valuable link in the IT procurement chain going forward. Chanting lies-damn-lies won’t do the trick. To foster a … Read More
Northern Light tool extracts meaning from market research reports
Northern Light today introduced MI Analyst(TM), an automated “meaning extraction” application designed specifically for market intelligence and market research. By combining free-text searching with advanced text analytics, MI Analyst speeds and improves a researcher’s ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content. MI Analyst adds value … Read More
Special Event: An Evening with Gideon Gartner, at the Computer History Museum
Special Event: An Evening with Gideon Gartner, at the Computer History MuseumToday, IT industry analysts hold sway as global intermediaries between technologists and business, media, governments, universities and investors. Yet, there was a time when the industry analysts were a group of rebellious start-ups, bent on reinventing conventional industry intelligence services for computer buyers, investors and manufacturers. Join Tekrati and … Read More
Tech for PR: analysts and ideas for bylines
The Tech for PR blog offers an insightful tip for leveraging Tekrati Industry Analyst Reporter for storylines — particularly for PR professionals with tech industry clients. This is a solid “how to” on using research findings as a launchpad, whether as a hook in pitching a story idea or the basis for an entire article. While freelance writers and editors … Read More
Institute of Industry Analyst Relations launches website, books Gartner
Reprinted from Tekrati. Author: David Rossiter, guest columnist The IIAR has launched a new website, offering members access to an AR job shop, discussion forums, a calendar of training courses and events, as well as a library. In addition, Gartner’s Peter Sondergaard and Aaron Yaverski will address the March IIAR meeting. “Update on the Institute of Industry Analyst Relations” There’s … Read More
Special Event: Institute of Industry Analyst Relations Meets January 18 in London
The Institute of Industry Analyst Relations (IIAR) will hold its next Forum on Thursday, January 18, at the Unisys offices in London. Datamonitor executives Anthony Parslow and Tim Royston-Webb will discuss the recent acquisition of Ovum and the Datamonitor research proposition and strategy. Seating is limited and reserved for IIAR members; RSVP immediately. The meeting will start promptly at 4:30 … Read More
Analysts Swarm 2007 International CES
For decades, CeBIT in Hannover was the leading annual venue for meeting with the broadest range of ICT industry analysts from across the world and the industry. This week, CES in Las Vegas may take bragging rights for the attracting the largest swarm of industry analysts on the planet. Barbara French, Tekrati, and Kim Horner, CustomerClix, offer a snapshot of … Read More
Bloom Group Study Reveals Importance of Intellectual Capital in Marketing Professional Services
Here’s an interesting survey for PR and marketing pro’s at analyst firms and other management/IT professional services providers. Marketing consultancy Bloom Group produced a survey and report on marketing effectiveness among U.S. professional services firms. Turns out strong intellectual capital (IC) is the most important ingredient of effective marketing. The participating services firms rated IC as more important than having … Read More
Analyst Bashups: Time to Talk Back
It’s that time of year again. Time to decide which industry analysts called the shots, gave the answers, and made the time often enough to earn an IT research and advisory contract for 2007. My advice to analysts this year: publish proof points showing your accuracy, timeliness, objectivity, engagement. Put forward some well researched — not just well rehearsed — … Read More
Can Digital Video Make IT Industry Research Interesting?
Bloggers scowl at IT industry analysts for many reasons. My top grievance with the analysts is boredom. I find the presentation of research more and more dull. How about mixing in a little YouTube magic with those statistics? Instead of webcasts and videos letting us watch analysts, how about videos letting us watch analysts do some research? Guy Kawasaki’s recent … Read More