Labor Day is a good time to reflect on why you insist on thwarting the best marketers in the nation. You do it every time you tune out those repetitive, interrupt-driven mass marketing ads. And, you’re not alone. You’re a walking case study of why mass marketing doesn’t work as well as it used to. Seth Godin explained it really … Read More
Welcome to Sway
I’m one of the tech industry’s most well-known experts on the industry analysts — who they are, what they cover, how they deliver, how they compete. So it makes sense for me to start this blog with a little insight on why I’m joining the broader conversation about influencer marketing, and where I’d like to add to it. I see … Read More
exevo Invests $1 Million in Global Technology Panel
Interesting news for industry analyst and market research companies operating in high tech: exevo, a leading Market Research Outsourcing (MRO) firm, announced has invested USD $1 million in instituting a Global Technology Panel comprising dedicated business and consumer panelists. The research panel totals more than 125,000 members, divided between a Business Panel of more than 75,000 opinion leaders and a … Read More
Special events: Trends in building customer trust, influence and networks
Updated February 26, 2008. Today, businesses have new challenges for gaining trust and influence with a new generation of business leaders and consumers that receives information and forms opinions differently than all generations before it. Meanwhile, opportunities to connect and exchange information are escalating at a furious pace. Get the inside track on the latest trends and how to benefit, … Read More
The rough cut: what is an analyst blog?
What is a blog? How would you define an industry analyst blog? What separates blogs from the other online destinations and channels published by the ICT analyst community? Is a blog still a blog without an RSS feed? comments? Is an analyst blog tied to his or her expertise? Yesterday, I asked ten or so analysts and consultants in the … Read More
Zen and the art of blog directory maintenance
The Tekrati directory of analyst blogs is easier to use, offers more information and is better integrated with its sister directories, on analysts and analyst firms. What’s more, we migrated the OPML to the latest rev and did an extensive housecleaning on the listings. Richard handled the programming effortlessly, as always. I, on the other hand, am still wrestling with … Read More
Efrem Mallach pens new analyst relations book
Dr. Efrem Mallach has released the 20th anniversary edition of his original and definitive guide to high tech industry analyst relations. His new book, “Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs” (ISBN-10: 090637801X, ISBN-13: 978-0906378014) is described and sold at Amazon. I’m inclined to think that it is even better than the original. However, I’m … Read More
Technobabble: The top 50 ICT industry analyst blogs
An independent ranking of the top 50 ICT industry analyst blogs shows the blogosphere to be a level playing field for analyst bloggers. The ranking was produced by Jonny Bentwood, who blogs as possible at Technobabble 2.0 and works by day as a PR consultant for Edelman. The top 50 blogs hail from one-man consultancies as well as multinationals. The … Read More
MR meets MRI: this is your brain on advertising
Market researchers are turning to neuromarketing — aka brain scans — to understand secret reactions to advertising, media and product packaging. The goal is discovering what triggers your brain’s pleasure center, spurring that purchase instinct. Dr. Joshua Freedman, a neuropsychiatrist at FKF Applied Research and professor at UCLA, has used brain-scanning technology to test the effectiveness of political campaigns and … Read More
IIAR Forum presents Forrester Research
The May 2007 meeting of the Institute of Industry Analyst Relations (IIAR) Forum will feature Forrester Research. Guest speakers are David Metcalfe, a senior vice president at Forrester, and senior analyst Kevin Lucas. The meeting is open to current IIAR Forum members and a limited number of first-time guests. Seating is limited; RSVP to the IIAR secretary. The meeting will … Read More