One of the top 10 questions we’re asked by new clients is, “what’s the best way to measure our influencer program?” Today, there’s no single “right” answer to that question. The answer varies according to the state and direction of the organization, its business objectives, and the market it’s addressing. Each organization undertakes an influencer program for its own unique … Read More
MrTweet mines influenceville
An application called MrTweet caught my attention over the weekend, mostly due to a discussion on influence initiated by its creator, Steve Ming Yeow Ng. Check out the discussion at the MrTweet blog. Two important points from the discussion: 1. Influence is in the eye of the audience. 2. No such thing as a universal grade for influence. These points … Read More
Does influence equal online popularity?
Today I saw 2 more threads in the ongoing debate over whether social media popularity is a good way to measure influence. First, my colleague Duncan Brown writes that Google is launching an AdWords-style SEM program across big social networks. As an online publisher, I can see how this Google program makes perfect sense for media buyers. It will play … Read More
Louis Columbus: Tips on Measuring, Using Customer Satisfaction
Many analyst relations departments survey their internal users and their analysts in the spirit of measuring satisfaction with AR programs, tools and processes. All too often, the results are too positive or too negative. In other words, the results are stilted to serve near-term budgeting, review or political agendas. This week’s CRMBuyer.com column by Louis Columbus, “Measuring Customer Satisfaction Like … Read More
Analyst Strategy Group Offers Study on Analyst Usage & Influence among IT Decision Makers
The Analyst Strategy Group, founded by former SageCircle analyst relations consultants, offers its 2004 Tech Buyers Study and related deliverables. Visit the ASG Web site for survey highlights (display highlights by rolling your cursor over the thumbnail charts), and to download a descriptive study scope sheet. Note that ASG suggests including company executives and members of the sales leadership team … Read More
Cymfony Launches Insight into Consumer-generated Media
Reporting from SNCR’s New Communications Forum 2005: A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media. Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, … Read More
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