I’ve been away on personal business most of the month, and am catching up on what’s been going on in the world of influencer marketing. I’m pleased to see that Jeff Pulver has announced a new event, The Social Communications Summit or SocComm. He’s put out a call for speakers. If you’re aware of his ability to sway a market, … Read More
Defrag – a gathering of influencers
Everybody seems to have their own ideas about which events are best for influencer relations — meeting and engaging with influencers, becoming an influencer. This is especially true right now in the Web 2.0 / social software realm. One event that’s earned my respect over the last year is Defrag. Let me tell you why. Defrag has 4 of the … Read More
Does influence equal online popularity?
Today I saw 2 more threads in the ongoing debate over whether social media popularity is a good way to measure influence. First, my colleague Duncan Brown writes that Google is launching an AdWords-style SEM program across big social networks. As an online publisher, I can see how this Google program makes perfect sense for media buyers. It will play … Read More
Many ways to touch influencers
You would think that Chris Brogan, an impossibly wise and kind thought leader in social media circles, would never run into difficulties in engaging with influencers. Yet, he does. He shares a personal story about it, and how he succeeded, on this beautiful autumn morning. His story highlights one of the tenets of influencer marketing: human beings respond differently to … Read More
Influencers in the Microsoft reseller channel
Microsoft large account resellers (LARs) are among the most influential channel partners in the industry. Companies that benefit the most from LARs are those that understand how to work with LARs as sales influencers. LAR influence ranges from injecting consultative insight into a volume-licensing contract, to sharing competitive intel on mutual accounts. LARs can also give their downstream partners an … Read More