One of the top 10 questions we’re asked by new clients is, “what’s the best way to measure our influencer program?” Today, there’s no single “right” answer to that question. The answer varies according to the state and direction of the organization, its business objectives, and the market it’s addressing. Each organization undertakes an influencer program for its own unique … Read More
Blogs aren’t what they used to be
Duncan raises some good points about the evolution of blogs and microblogs (i.e. Twitter). Blogging is becoming the online publishing platform of choice in many industries, from politics to pharma. This has a couple of implications for influencer programs in 2009. Top of my list, is that 2009 should see the end of consternation over classifying influencers as “bloggers” or … Read More