Social media has made “rock stars” of many ordinary people. They gather audiences and attract vast social networks of friends and followers. Essentially, they achieve celebrity status. If you’re thinking of hitching your influencer program to one of these stars, take care to grab on early in their ascent. Fame can kill influence. Most influencers fall into two categories: peers … Read More
MrTweet mines influenceville
An application called MrTweet caught my attention over the weekend, mostly due to a discussion on influence initiated by its creator, Steve Ming Yeow Ng. Check out the discussion at the MrTweet blog. Two important points from the discussion: 1. Influence is in the eye of the audience. 2. No such thing as a universal grade for influence. These points … Read More
Put vendor management execs on your influencer radar
No high tech influencer program is complete until it addresses sourcing and vendor management executives. You may think that this group of people is buried deep in your customers’ accounting departments, removed from actual decisions. You may think of them more as gatekeepers on properly filled out forms, credit checks, and other accounting records. Not so. These executives wield enormous … Read More
Jeff Pulver hosts Social Communications Summit
I’ve been away on personal business most of the month, and am catching up on what’s been going on in the world of influencer marketing. I’m pleased to see that Jeff Pulver has announced a new event, The Social Communications Summit or SocComm. He’s put out a call for speakers. If you’re aware of his ability to sway a market, … Read More