Bernie Reilly, head of Influencer50 in Australia, has built several high-performance sales channels in Asia Pacific. Here, he shares a candid account of his reaction to influencer marketing. This is a reprint of his article in ‘The Influencer’: Q3’09’. Register here for alerts on future issues. I am new to the world of Influencer Marketing having joined Influencer50 just three … Read More
Megan Hawkins on influencing the influencers
Megan over at Bite Communications has written a thoughtful post on influencer marketing. She points out the innate common sense of addressing the rich variety of influencers part of so many purchase decisions. And, she ends the post with a very good question: “Where do we draw the line between direct influence and a trickle-down effect of traditional comms?” That’s … Read More
Uncover your hidden influencers
This is a reprint of my article in ‘The Influencer’: Q3’09. Register now for alerts on future issues. Nick and I were fortunate enough to spend quality time with a number of new clients and prospects in Silicon Valley during the first half of the year. One of the influencer topics that cropped up again and again during our conversations … Read More
Don Bulmer starts up a social influence think tank
Don Bulmer, the SNCR-award winning head of influencer relations at SAP, is forming an informal think tank project on social influence, and in particular, best practices for social influence. He’s issued an open invitation to participate and contribute content. He’s outlined an ambitious agenda. In his words, “As I think about this I am inspired to look more deeply at how … Read More
Video of influencer marketing event at Commonwealth Club
A group of about 60 of us converged on the Commonwealth Club in late May for an evening of networking and discussion around influencer marketing. Thanks everyone for making it such a special evening. A Zoomify photo is available from Ron Fredericks, our videographer for the preso and Q&A. It’s at his LectureMaker blog — “Nick Hayes: Marketing Is Broken … Read More
Influencer marketing intro at IABC 2009 World Conference
You can get a good introduction to influencer marketing at the IABC 2009 World Conference. It’s just around the corner — in terms of timing, it’s next week; in terms of location, it’s here in San Francisco. This year, Nick will lead a session on influencer marketing. Don’t miss it if you are attending. He takes a 360 degree viewpoint … Read More
Word of mouth and influencer marketing interview on Love Digital
David Campbell, a digital marketing expert and one of Australia’s youngest agency heads, says the adage that word of mouth is the most powerful form of marketing has been around a long time. But how do you actually activate it? How can companies and agencies stimulate word of mouth marketing and use influencer marketing? And, what are the implications for … Read More
Don’t miss Marketing Is Broken, Influencers Can Fix It on May 20 in San Francisco
Please join us for what promises to be a lively discussion about what’s wrong with marketing and how an influencer program can fix it. On May 20th, we are hosting a reception and presentation on influencer marketing at the Commonwealth Club in San Francisco. Check out the details below. We’ve reserved complimentary tickets so email me (barbara.french@influencer50.com) or any of … Read More
Handling your company’s high-profile detractors
The annals of influencer marketing have their share of horror stories — influencers who won’t let go of a negative point of view, and won’t stop sharing it. It doesn’t really matter how good your influencer marketing program is. Sooner or later, an influencer will shift from neutral to negative. How will you handle the situation? In our Influencer50 client … Read More
3 pioneers of next-gen analyst relations
To industry observers the situation seems clear: changes taking place in IT buyer decision processes require corresponding changes in how vendors deal with influencers, such as the industry analysts. However, the changes in tech decision-maker processes have been gradual and have varied greatly by market. Plus, critical aspects of buying decisions remain hidden from external view. As a result, few … Read More