Interested in working at an influencer marketing company? Good news – Influencer50 Inc. is hiring. The company is recruiting for a marketing manager to be based in the San Francisco office. They’re looking for an experienced marketing professional to manage one-to-one marketing outreach, influencer engagement programs for clients, and Influencer50’s online content. It’s a mid-senior level position suited for candidates … Read More
Prep influencer marketing programs for US FTC endorsement guidelines
Influencer marketing is on a collision course with the US Federal Trade Commission and its new guidelines for endorsements and testimonials in advertising. The revised guides span consumer endorsements, expert endorsements, endorsement by organizations, and disclosure of material connections between advertisers and endorsers. The FTC has already said it expects the revised guidelines to affect most businesses that advertise in … Read More
B2B decision-maker influencers: 24 categories involved in purchase decisions
Lots of people play a part in a typical B2B purchase decision and naturally, identifying them is an important activity for any influencer relations program. You need to know who they are, including their name, job and location. First, you have to figure out who they are. That’s no so easy. The big temptation is to start by asking the … Read More
What’s another word for influencer?
There are several good reasons to replace the terms “influencer” and “influencer marketing” in the marketing vocabulary. What are the best  alternatives? I don’t know the answer, however I see signs of a backlash against misuse and abuse of these terms. What are the issues with the word influencer? To start, not everyone likes being branded as an influencer. As Evan … Read More
Duncan Brown defines influencers
Looking for a useful definition of “influencer” within the context of influencer marketing? Duncan gives a great run down in a B2B Marketing Online feature on influencer marketing by Meg de Jong, acting deputy editor: “Duncan Brown, European managing director at specialist company Influencer50, points out that in terms of B2B marketing, marketers will be specifically interested in those individuals … Read More
20 million influential consumers convey opinions online and offline
Ever wonder how many “influentials” exist in the world, and how they exert their influence? Apparently the answer is approximately 20 million adult consumers worldwide. They use several offline and online channels to exert influence across their larger-than-normal personal networks in a multitude of product categories on any given day. This, according to “Global Multipliers”, a study released earlier this year … Read More
Transparency and agency-placed content on UGC sites
Transparency is one of the words that has become a victim of Web 2.0. Â Everyone has their own idea of what transparency means in social media, and what constitutes embracing transparency. Â A good example: the recent MobileCrunch expose on Reverb Communications and the Apple App Store. The plot is simple enough: Â an integrated PR-marketing agency has paid staff (whether employees … Read More
Influencer marketing and WOMM clips
I found a couple of interesting posts today on influencer marketing and word of mouth marketing. Â This trio of posts focuses on social media influence. Â While social media is a only one of the communications channels used by decision-maker influencers, it is an increasingly important channel. The Role of PR in the New Media Landscape – Sally Falkow The monetization … Read More
Invite: join the Influencer Marketing and Influencer Relations group at LinkedIn
I’m pleased to invite you to join the Influencer Marketing & Influencer Relations Group at LinkedIn. So, what’s the point of joining this group? Â This is a good LI group to join if you’re interested in offline influence and online influence. Topics include influencer-related business strategies, best practices, latest research and news. Â Members hold vendor-side marketing, analyst relations, consulting, staffing, … Read More
Influencer marketing – new interactive video, book offer
Here are two great ways to get up to speed on influencer marketing. First up, there’s a new interactive video of Nick Hayes’ recent presentation at the Commonwealth Club, “Marketing Is Broken, Influencers Can Fit It”. Much of the presentation — including the case studies — comes from his book on influencer marketing. And you can purchase the book at … Read More