DestinationCRM cites me along with Carter Lusher, William Hopkins and other IT analyst watchers in a March 2010 article focusing on recession-driven consolidation in the industry analyst business. It’s in the hardcopy version – so purchase / registration required.
Where else can you get IT research and advisory?
If you’ve been following my blogs or are a client, you’re familiar with my position on alternatives to the tech industry analysts for research and advisory. With this post, I’m bringing these conversations about alternatives to the industry analysts online. This post introduces some basic ideas and examples. My position is simple: well-respected alternatives are out there; more sources are popping … Read More
Analysts: how to level the competitive playing field
How can industry analysts start relationships with analyst relations professionals? It’s a question posed every day by every analyst wanting to open doors at tech provider firms. Usually, the goal is sales, research or broadening a professional network. Often, analysts want to build rapport with AR pro’s for all 3 reasons. Two posts offer useful pointers on how to succeed: … Read More
Gartner-AMR Research: where to put your attention and trust
Gartner’s planned acquisition* of AMR Research sparked some vibrant conversation this week. Alex Williams posting on it at ReadWriteWeb Enterprise asked my perspective. With his OK, I’m sharing our offline exchange, which focused on enterprise supply chain decision makers. Enterprises have been putting up with quite a bit of churn and staffing reductions among their analyst firms during this recession, … Read More
Join me for Looking Ahead: The Future of AR
Where is analyst relations going? How is it changing? What are the implications for people and programs? What can you do about it? I’m delighted to announce that I’ll be leading a discussion on these points early next month with the Forrester Research Analyst Relations Council. It will be a lively exchange with practical and worthy ideas. Special thanks to Trisha Mirel … Read More
What’s your definition of an industry analyst
It sounds so simple: tell me your definition of an industry analyst. In truth, coming up with a viable definition for the tech “industry analyst” is not such a simple exercise. Clear-cut distinctions between industry analysts and other types of influencers have been dissolving over the last few years. From 2006 to 2008, I helped the industry come to some … Read More
Earth Day: Who’s influencing green tech and clean tech decisions
Someday, every ICT industry influencer on the planet will include aspects of green or ‘environmentally responsible’ within their area of tech expertise. Â And someday, every influencer relations program will embrace these ideas. Â Someday. Today, it seems appropriate to mark Earth Day with a shout out to some of the pioneers. Here’s a small sampling of some notable industry and competitive … Read More
Indirect influencers and decision-maker purchase criteria
Influencers often have a say in the purchase critieria used by decision-makers. Often their influence is direct, such as inputing to a request for bid. Indirect influence is an important factor as well. While the most widely known (or perhaps infamous) example in the tech market is Gartner’s Magic Quadrant, most indirect influences are far from obvious. Influencer relations programs … Read More
Burton Group advising Fortune 500 on cloud computing
The influencer ecosystem for enterprise cloud computing shifted here in the US today with Burton Group formally entering the tech research and advisory fray. The launch moves them directly into the line of influence with all of their clients, because they already cover the primary tech and service areas that make up cloud computing and because they are offering all … Read More
Two thumbs up for IDC Directions 2009
I attended last week’s IDC Directions09 conference in San Jose, courtesy of IDC in light of my role as an industry analyst watcher and blogger. It was one of the best that I can remember, and I’ve been to a few over the years. The theme, content and speakers were good — but that’s not why I’m giving it 2 … Read More