The SAP Influencer Summit dominated tech media and Twitter backchannel conversations about SAP all week. The event offers a good example of real time influencer relations management. If you’re planning an influencer summit for 2010, consider these 3 points: 1. Open discourse. Several tech providers nixed live blogging and live micro-blogging (Twitter) during their influencer events this year. SAP set … Read More
Supernova 2009 – recaps, photos
The Supernova 2009 forum was a worthwhile and compelling event on many levels: the mix of conversations, research, debates, and passionate and intelligent people — all from so many different facets of business, academia, R&D, media, law, government, finance. Thanks so much to Kevin Werbach and Jeanne Logozzo of Supernova, the Wharton School, and the sponsors for organizing and hosting … Read More
Join me for Looking Ahead: The Future of AR
Where is analyst relations going? How is it changing? What are the implications for people and programs? What can you do about it? I’m delighted to announce that I’ll be leading a discussion on these points early next month with the Forrester Research Analyst Relations Council. It will be a lively exchange with practical and worthy ideas. Special thanks to Trisha Mirel … Read More
Influencer marketing – new interactive video, book offer
Here are two great ways to get up to speed on influencer marketing. First up, there’s a new interactive video of Nick Hayes’ recent presentation at the Commonwealth Club, “Marketing Is Broken, Influencers Can Fit It”. Much of the presentation — including the case studies — comes from his book on influencer marketing. And you can purchase the book at … Read More
Aneesh Chopra, CTO of the USA, visits Silicon Valley next week
Market influence is earned, not appointed. Yet, I’ve got to believe that Aneesh Chopra, recently appointed as the first CTO of the United States, is going to become a force of influence very quickly. And I’m looking forward to hearing him speak next week at the Churchill Club. Most of the government tech influencers are people advising on government tech … Read More
SVAMA: Bringing authenticity back into marketing
The Silicon Valley chapter of the AMA is teaming up with HP Analyst Relations for an evening focused on what’s working and what’s not working in marketing today. Rohit Bhargava will keynote, then moderate a panel of HP and Intel marketers. Rohit publishes the Influential Marketing Blog, ranked among the top 50 marketing blogs in the world, and has been … Read More
Influencer marketing intro at IABC 2009 World Conference
You can get a good introduction to influencer marketing at the IABC 2009 World Conference. It’s just around the corner — in terms of timing, it’s next week; in terms of location, it’s here in San Francisco. This year, Nick will lead a session on influencer marketing. Don’t miss it if you are attending. He takes a 360 degree viewpoint … Read More
IIAR Breakfast at Forrester IT Forum 2009 in Berlin
Hannah Kirkman was in touch with an invitation to the IIAR breakfast meeting in conjunction with the Forrester IT Forum EMEA in Berlin next week. Â It’s an opportunity to find out about the IIAR (Institute of Industry Analyst Relations) and network with analyst relations peers. Â The informal breakfast meeting starts at 8:00AM CET on Wednesday, June 3rd at the … Read More
Attending BiteBash tonight
I’ll be at BiteBash in San Francisco tonight, “Navigating Your Brand through the Great Recession”. It’s such a timely topic. Bite’s David Hargreaves sums up the risks and opportunities that surround marketing right now: “Harvard Business Review recently reported that companies who slash marketing spending often find that they later have to invest much more than they saved in order … Read More
NCF2009: Where to find the social media influencers
NewComm Forum 2009 is just around the corner. I agree with Tom Foremski that this is not only the largest gathering of social media experts in the US, it is also a favorite of most of us who have attended over the years. I recommend it to anyone serious about meeting, hearing, influencing or simply hanging out with the A-listers … Read More