NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you discount codes for both the 1-day package and full conference. Let me know if you’ll be there on the 21st. I’d love to meet … Read More
Silicon Valley influencer relations – join Richard Edelman on March 1st
If you work in influencer relations in Silicon Valley, you want to be at the Churchill Club this Monday March 1st for an evening event featuring John Byrne, Richard Edelman, Paul Bergevin, Peter Diamandis and Frank Shaw. The event comes on the heels of the 2010 Edelman Trust Barometer, a global opinion leaders study mentioned in my last post. The Trust … Read More
Right influencers and wrong influencers
It’s easy to fall into thinking that focusing on the top 15 or 25 or 100 influencers in a given market is a good idea for every company. That’s not necessarily so, unless you can vet their influence with decision-makers for your product or service in your market. Mack Collier points out a good example: his experience with the “Pepsi … Read More
Your brand is dead, long live your brand
Can you measure branding through tangible improvements in operations and the bottomline? Are your branding investments aimed directly at changing customer behavior? Is brand equity a myth that exists in the minds of marketers? These are some of the questions that Jonathan Salem Baskin raises in his new book, Branding Only Works on Cattle. He talked about his ideas for … Read More