A few industry analysts are experimenting with weblogs, or “blogging”, as an additional, more informal or more immediate vehicle for expression. For analyst relations managers, the greatest value of these first-generation analyst blogs is not in delivering influence or mentions for their employer. The value is in providing candid insights into analysts as normal, socially connected human beings. AR Benefits … Read More
Forrester’s Giga Deal
Recent consolidation among industry analyst firms reached a climax today with Forrester Research (Nasdaq: FORR) announcing that it is initiating a tender offer for Giga Information Group (OTCBB: GIGX). Forrester outlined the rationale and anticipated benefits to shareholders and clients during an investor briefing. See bottom of this page for links to other industry analyst consolidation news. Forrester and Giga … Read More