Cymfony Launches Insight into Consumer-generated Media

BarbaraAnalyst relations, analysts, Industry analysts, Measurement, Public relations, social media

Reporting from SNCR’s New Communications Forum 2005:  A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media. Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, … Read More

What’s ahead for the IT Industry Analysts: Analyst Spotlight teleconference, Jan. 20

BarbaraAnalyst relations, analysts

Tekrati(TM) and Sam Whitmore’s Media Survey(SM) will be hosting a teleconference on January 20 featuring Louise Garnett, vice president & lead analyst for Outsell Inc., who will discuss major trends in the IT industry analyst community, such as the Gartner/Meta merger, and implications for analyst relations and public relations professionals. The live interview will examine what’s in store for the … Read More

Adapting to shift in tech landscape: Research gurus scrambling to expand offerings and merge

Barbaraanalysts, Industry analysts

Robert Weisman, Boston Globe staff journalist, quotes me in an article on evolving industry analyst market conditions and business strategies. Mr. Weisman also quotes: Tony Friscia, president of AMR Research; Louise Garnett, lead analyst at Outsell, Inc.; Gene Hall, CEO of Gartner; C. D. Hobbs, president of META Group; and Brian E. Kardon, chief strategy and marketing officer for Forrester … Read More

Full disclosure overdue from high-tech analysts

Barbaraanalysts, Industry analysts

Scott Kirsner quotes me in his Boston.com October 18th @Large column on technology. The column explores the need for greater transparency among industry analysts with regards to their vendor revenues. Mr. Kirsner also quotes Ian Campbell, Judith Hurwitz, Rob Enderle and Tony Friscia from the analyst side, and Nick Desai, chief executive of Juice Wireless, a Los Angeles company that … Read More

The 451 Group Declines PR Agency, Clipping Service Subscriptions

BarbaraAnalyst relations, analysts

Sam Whitmore’s Media Survey broke the news this week that The 451 Group is declining new and renewal subscriptions from PR, marketing communications and clipping service agencies. The policy is intended to eliminate violations of The 451 Group terms and conditions protecting its intellectual property. SWMS subscribers can read the news item, including comments by Adam Needles, vp at The … Read More

Soucy Communications Group and Tekrati Assist 1:1s at Software Business 2004

BarbaraAnalyst relations, analysts, Events, Tekrati

Soucy Communications Group, the agency of record for Tekrati, Inc., and The Industry Analyst Reporter will provide 1:1 analyst briefings support to registered attendees during the Software Business 2004 conference in San Francisco this week. Analysts available for the 1:1 meetings on Thursday, September 23rd include Marilyn Carr, IDC; Rob Enderle, Enderle Group; Mark Smith, Ventana Research; Brian Turchin, Cape … Read More

Tekrati Hosts Panel With Enderle Group, IDC and Ventana Research Analysts at Software Business 2004

Barbaraanalysts, Events, Industry analysts

Tekrati(TM) Industry Analyst Reporter and Webcom Communications Corporation announced today that three leading industry analysts will address how Open Source software, outsourcing, licensing, alliances and other software industry mega trends will transform software business strategies and competition over the next year. The interactive keynote panel will be held at the Software Business 2004 Conference (www.softwarebusinessonline.com), which runs Sept. 22-23 at … Read More

JupiterMedia Sues eMarketer Inc. for Copyright and Trademark Infringement

Barbaraanalysts, Industry analysts

Jupitermedia Corporation (Nasdaq: JUPM) today announced it has sent cease and desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. This latest action is in addition to the legal action commenced earlier against eMarketer in the United States by the parent of JupiterResearch. Reprinted … Read More

Denis Pombriant on State of the Industry Analyst Business

Barbaraanalysts, Industry analysts

In a recent CRMBuyer article, Denis Pombriant sizes up the state of the industry analyst community. He suggests that the analyst community will most likely evolve, becoming smaller and offering a better balance between supply and demand for IT analysis. Denis Pombriant is founder and managing principal of Beagle Research Group, and a former Aberdeen Group vp focused on CRM. … Read More

Rob Enderle on Ethics and Industry Analysts

Barbaraanalysts, Industry analysts

Rob Enderle assesses PR agency and vendor concerns over industry analyst integrity and ethics in an insightful column published by TechNewsWorld. In the column, Mr. Enderle offers a well-rounded perspective on the evolution of the industry analyst practices in question, and describes the typical industry analyst perspective on potential conflicts of interest. The column expands on his comments reported in … Read More