DestinationCRM cites me along with Carter Lusher, William Hopkins and other IT analyst watchers in a March 2010 article focusing on recession-driven consolidation in the industry analyst business. It’s in the hardcopy version – so purchase / registration required.
IDC, H&K to Host IIAR Meeting at IDC Directions 2010 San Jose
Jay Andersen was in touch to remind me that IDC, Hill & Knowlton and the IIAR will host a luncheon meeting for analyst relations professionals at next week’s IDC Directions 2010 in San Jose, Calif. Advanced registration is required. If you’re involved in analyst relations, at an agency or vendor, you can register for the meeting. Likewise, if you’re between AR-focused jobs, … Read More
Apple iPad: For most analysts, a missed opportunity to influence
Today’s Apple iPad debut has everyone talking, including the tech industry analysts. The launch presented an unusually high profile opportunity for analysts to advance their credibility, influence and client loyalty. All they had to do was get to market quickly (i.e., this morning) with smart, helpful analysis. Unfortunately, only a few did. Instead, most of the industry analysts paying attention … Read More
Analysts: how to level the competitive playing field
How can industry analysts start relationships with analyst relations professionals? It’s a question posed every day by every analyst wanting to open doors at tech provider firms. Usually, the goal is sales, research or broadening a professional network. Often, analysts want to build rapport with AR pro’s for all 3 reasons. Two posts offer useful pointers on how to succeed: … Read More
GigaOM Pro launches a cool Analyst Relations program
While tech providers have had formal analyst relations programs for 30-odd years, only Gartner and Forrester Research have reciprocated with influencer programs dedicated to vendor AR teams.  GigaOM Pro, the industry research arm of GigaOM, is about to shake up the status quo with today’s formal debut of their Analyst Relations program. The GigaOM Pro Analyst Relations program shares some expected similarities … Read More
Top analyst blogs – two views
Influence is in the eye of the beholder, and that certainly holds true with the industry analyst bloggers. I wanted to know how the blogs I highlighted at Tekrati during 2009 ranked in Jonny Bentwood’s (Edelman analyst relations specialist) “top analyst blogs” table. I’ve posted the cross-reference below. It’s a good reminder that there’s no single correct list of top … Read More
Gartner-AMR Research: where to put your attention and trust
Gartner’s planned acquisition* of AMR Research sparked some vibrant conversation this week. Alex Williams posting on it at ReadWriteWeb Enterprise asked my perspective. With his OK, I’m sharing our offline exchange, which focused on enterprise supply chain decision makers. Enterprises have been putting up with quite a bit of churn and staffing reductions among their analyst firms during this recession, … Read More
Harnessing the Groundswell – new book by Bernoff and Schadler
While the wildly successful “Groundswell” book by Charlene Li and Josh Bernoff continues winning acclaim — most recently from the American Marketing Association — Josh has announced work in progress on a new book. This time, he’s teamed with Ted Schadler as co-author. The title is “Harnessing the Groundswell: Drive Your Business With Empowered Employees and Customers”. The authors say … Read More
Analyst relations – the historical archives II
The high tech analyst business seemed to be on the brink of imploding due to the tech recession in 2002, and in 2004 at least one Boston journalist was calling for Wall Street style disclosure. These are are among the links you’ll find on this page. This is what I call the AR historical archives, part 2. For the last … Read More
Influencer relations friday gossip
What’s up this week in influencer relations? Here’s what I’ve been talking about offline when the conversation rolls around to, “So what’s up? Anything I need to know?” This week the gossip has centered around analyst blogs, HP and Dell. Feel free to add your nuggets. EDS = HP. HP retired the EDS brand this week. Time to update your … Read More