Alan Weinkrantz and Company will hold its annual Public Relations/Analyst Relations seminar in Tel Aviv on Monday, June 20th. Sponsored by PR Newswire and entitled “How to Effectively Develop Your Message and Reach Out to The U.S. Media and Industry Analysts”, the seminar will focus on the process of developing a company’s message and executing an effective PR program in … Read More
Overview – Tekrati Special Report: The State of Analyst Weblogs
In early 2005, Tekrati published a special report on the state of industry analyst blogs and launched the Tekrati online directory of analyst weblogs. Here, we provide links and summaries for the special report, as well as the two sidebars. At the time of launch, we listed 60 blogs in the directory. As of the end of March 2005, we … Read More
Analyst Strategy Group Offers Study on Analyst Usage & Influence among IT Decision Makers
The Analyst Strategy Group, founded by former SageCircle analyst relations consultants, offers its 2004 Tech Buyers Study and related deliverables. Visit the ASG Web site for survey highlights (display highlights by rolling your cursor over the thumbnail charts), and to download a descriptive study scope sheet. Note that ASG suggests including company executives and members of the sales leadership team … Read More
Tekrati Special Report: Industry Analysts on Blogs and RSS: Research Links
This sampling of industry analyst research and commentary on blogs and RSS supplements Tekrati’s special report on analyst blogs, and the launch of our directory of analyst blogs. JupiterResearch “The Blog Litmus – Using Blog Software to Understand Real Content Management Needs”, by Matthew Berk, Janis Kim and David Schatsky. “At first blush, blog software, designed for personal Web publishing, … Read More
Inside-out: Industry Analysts on their Blogs
Five industry analysts speak candidly about their blogs — past, present and future — in this supplement to Tekrati’s Special Report: The State of Analyst Weblogs. QUESTION: Why did you start your blog? Carl Howe, Blackfriars blog: We started our blog because we were commenting on interesting articles and data verbally with our clients, but had no venue to pass … Read More
Special Report: The State of Analyst Weblogs, Part 2
As professional opinion leaders and market experts, industry analysts face three key challenges as bloggers: credibility, relevance and passion. Tekrati explores these challenges and how different analyst groups address them, as we continue this special report on industry analyst blogs. Related stories offer in-depth comments from selected analysts, and a reading list that links directly to analyst commentary on blogs … Read More
Cymfony Launches Insight into Consumer-generated Media
Reporting from SNCR’s New Communications Forum 2005: A breakthrough solution from Cymfony helps Fortune 1000 companies understand and measure digital influencers. Cymfony’s new Consumer Insight (TM) addresses the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media. Part of Cymfony’sDashboard series, the new tool helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, … Read More
What’s ahead for the IT Industry Analysts: Analyst Spotlight teleconference, Jan. 20
Tekrati(TM) and Sam Whitmore’s Media Survey(SM) will be hosting a teleconference on January 20 featuring Louise Garnett, vice president & lead analyst for Outsell Inc., who will discuss major trends in the IT industry analyst community, such as the Gartner/Meta merger, and implications for analyst relations and public relations professionals. The live interview will examine what’s in store for the … Read More
Resolving to Improve Your Internal Influence in 2005?
PR Newswire’s blog offers a useful summary of an older yet highly applicable study on tactics and strategies that increase the internal clout of corporate public relations professionals. For example, upward appeal — empowerment from the top of the food chain — was less effective than a coalition of peer support. Ingratiation — being the good times, party department — … Read More
Softscribe Says RSS Feeds & Blogs Key to Aggressive AR Programs
Softscribe Inc., a sales-oriented public relations firm for technology companies targeting the U.S. government and hotel markets, has decided to use PRWeb’s blog and RSS news feeds for distributing client press releases and links to white papers. Michael Squires, president of Softscribe, notes that the use of blogs is reshaping the influence public relations has on a company’s sales. He recommends organizations … Read More