Reprinted from Tekrati. Author: David Rossiter, guest columnist The IIAR has launched a new website, offering members access to an AR job shop, discussion forums, a calendar of training courses and events, as well as a library. In addition, Gartner’s Peter Sondergaard and Aaron Yaverski will address the March IIAR meeting. “Update on the Institute of Industry Analyst Relations” There’s … Read More
Special Event: Institute of Industry Analyst Relations Meets January 18 in London
The Institute of Industry Analyst Relations (IIAR) will hold its next Forum on Thursday, January 18, at the Unisys offices in London. Datamonitor executives Anthony Parslow and Tim Royston-Webb will discuss the recent acquisition of Ovum and the Datamonitor research proposition and strategy. Seating is limited and reserved for IIAR members; RSVP immediately. The meeting will start promptly at 4:30 … Read More
Analysts Swarm 2007 International CES
For decades, CeBIT in Hannover was the leading annual venue for meeting with the broadest range of ICT industry analysts from across the world and the industry. This week, CES in Las Vegas may take bragging rights for the attracting the largest swarm of industry analysts on the planet. Barbara French, Tekrati, and Kim Horner, CustomerClix, offer a snapshot of … Read More
Tech Vendors Using Hosted CRM for AR Management
Louis Columbus, a CRM and analyst relations expert, reports in his September 9th CRMBuyer column that high tech manufacturers and software vendors are turning to hosted CRM applications to track and coordinate industry analyst interactions. Read the column at CRMBuyer. Reprinted from Tekrati
InformationWeek Blogs: BI Company Crys Fowl
Stephanie Stahl’s Oct 14 post reports that one BI CEO is complaining that insights obtained by former Gartner analyst Howard Dresner could present unfair competitive advantage to his new employer, Hyperion. By contrast, well-known Hyperion competitors Cognos and Business Objects had advanced knowledge of the pending departure and saw no complications or compromises resulting from Dresner’s job change. Just the … Read More
Free Hosted Blogs for PR Practioners
Auburn University’s Robert French (no relation), with the support of James Farmer, has launched PRblogs.org to bring PR professionals, educators and students together within a blogging community. PR practioners, educators and students can sign up for a free, ad-free, fully hosted blog of their own. For PR pro’s, this is a low risk, no (monetary) cost way to begin experimenting … Read More
Influencing IT Industry Analysts: Workshop for Asia/Pacific AR Professionals
Building mindshare and momentum with IT industry analysts is not just a matter of luck — it requires knowledge, insight and understanding. To help Asia/Pacific high tech vendor teams achieve these, Intelligen and Lighthouse Analyst Relations will hold their inaugural Singapore training course on August 15, 2005 at the Rendezvous Hotel. The one-day workshop will address key issues involved in … Read More
Louis Columbus: Tips on Measuring, Using Customer Satisfaction
Many analyst relations departments survey their internal users and their analysts in the spirit of measuring satisfaction with AR programs, tools and processes. All too often, the results are too positive or too negative. In other words, the results are stilted to serve near-term budgeting, review or political agendas. This week’s CRMBuyer.com column by Louis Columbus, “Measuring Customer Satisfaction Like … Read More
David Gee Issues Call for Analyst Accountability in HP Company Blog
A post in the HP-branded blog by David Gee, “True and Fair View…”, calls for the industry analyst community “to commit to the same standards of transparency, neutrality, governance and liability” as he believes can be found in the post-Sarbox world of financial investment advisors. The post is certainly not an HP OpenView management endorsement of IT analyst research quality or … Read More
IRG’s Katsaros and Christy on Briefing Industy Analysts
In conjunction with their new book, “Getting It Right the First Time: How Innovative Companies Anticipate Demand”, Internet Research Group principals Peter Christy and John Katsaros offer a one-page analyst perspective on do’s and don’ts for high tech vendors intent on briefing industry analysts. I suggest that analyst relations managers read the book and consider giving their spokespeople each a … Read More