David Campbell, a digital marketing expert and one of Australia’s youngest agency heads, says the adage that word of mouth is the most powerful form of marketing has been around a long time. But how do you actually activate it? How can companies and agencies stimulate word of mouth marketing and use influencer marketing? And, what are the implications for traditional advertising? David delves into these questions and more  during a recent interview with Nick Hayes.

The 13-minute podcast is available through his site, Love Digital, and at marketingmag.com.au, the online home of Australia’s Marketing Magazine and a vibrant marketing community:

At MarketingMag: “Podcast: Influencer Marketing”
At David’s Digital Love site: LD Out Loud, 21 May 2009, Influencer Marketing with Nick Hayes

You can find out more about Influencer50 services available in Australia by contacting Bernie Reilly, who heads Influencer50 Asia Pacific out of our Sydney office.  Or give me a shout.

For more on the Influencer Marketing book referenced during the interview, check out InfluencerMarketingBook.com